Fresh produce platform Pluckk has acquired Upnourish, a nutrition brand, for $1.4 million as part of its expansion into the health and wellness sector. Founded in 2021 by Aayushi and Kuonal Lakhpati, Upnourish offers on-the-go meals like smoothies, soups, and bars, along with personalized nutrition plans. This acquisition enables Pluckk to diversify its offerings and create a new vertical focused on nutrition.

Pluckk, which operates in major cities like Delhi, Mumbai, Bengaluru, and Pune, sells products via its app, website, and platforms like Amazon, Swiggy Instamart, and Zepto.

This move follows company’s $5 million seed round in 2022 and investment from Bollywood actress Kareena Kapoor Khan, strengthening its position in the health-focused market. By integrating Upnourish, firm aims to provide comprehensive nutrition and wellness solutions to its expanding customer base.

 

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