Food delivery platform Zomato is going to invest 300 crore rupees in their Quick commerce platform Blinkit . The investment will help blinkit to be ahead from their competitor Swiggy instamart , Bigbazzar delivery  and  Zepto.

Beside it ,Zomato is also going to invest 100 crore in zomato entertainment a subsidiary that controls the firm’s live events and ticketing businesses.

The board at Zomato has passed a resolution to invest Rs 300 crore in Blinkit Commerce and Rs 100 crore in Zomato Entertainment, its regulatory filing accessed from the Registrar of Companies shows.

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Zomato has invested Rs 2,300 crore ($277 million) in Blinkit since its acquisition in August 2022. BlinkIt (formerly Grofers) was acquired by the food delivery major in an all-stock deal for Rs 4,477 crore ($568 million).

Zomato’s Q4 results which revealed that Blinkit managed to achieve EBITDA profitability with 19.4% growth in its revenue to Rs 769 crore in Q4 FY24 with Rs 175 crore profit in the last quarter.

Over the past couple of years, the competition in quick commerce is getting more fierce. In late 2021, Swiggy announced that it will invest $700 million in its quick commerce business Instamart. Since then, Zepto has scooped up around $430 million across three tranches and is planning to raise a new round. Meanwhile, e-commerce major Flipkart is also eying the quick commerce space. The Walmart-owned firm recently raised $350 million from search giant Google.

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