Hoop has secured an undisclosed sum of investment from Olympic medalist PV Sindhu. As PV Sindhu is also a brand ambassador of hoop so this may be the equity against brand promotion .

The company is based on Gurugram , they previously raised $100,000 back in January 2023 from a grant round. Company has been a part of the Peak XV’s Spark Program and is backed by notable angel investors like Rohit Kapoor, Abhinav Sinha, Naiyya Saggi, Suhail Sameer, Shantanu Deshpande, among others.

Company was founded in 2022 by Twinkle Uppal and Saharsh Agarwal , It offers a range of natural products for topical pain relief, muscle recovery, and sleep support. Its relief and recovery products are available on its website as well as on marketplaces.

In January month , Sindhu had invested an undisclosed amount in Better Nutrition, a biofortified staples brand from Greenday. She has invested in more than 12 brands including used car unicorn Spinny and manufacturing company Bridgestone.

According to market reports, consumer wellness products are currently a market of approximately $20 billion in India today, rapidly growing at over 15% each year.

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