Frammer AI, a media SaaS platform co-founded in 2023 by Arijit Chatterjee and Kawaljit Singh Bedi, has raised $2 million in a seed funding round led by Lumikai. The fresh capital will be used to expand its footprint into sports and entertainment, strengthen its tech team, and enhance data training in key focus areas.
Frammer AI offers an AI-powered studio designed to help enterprises turn their content into engaging and monetizable videos. The platform provides features such as transcripts, captions, and short video creation tailored for platforms like Instagram Reels and YouTube Shorts. Positioned as an enterprise-grade solution, it enables publishers to easily transform premium content into digital-ready formats with just a click.
The Delhi-based company claims that it can convert a 30-minute video into 35 short, social media-ready packages within five minutes, using advanced AI technology and proprietary training methods. Its vision models are trained to detect visual elements like faces, celebrities, logos, and sentiment within video frames. This technology has been used by large publishers and corporations, with clients including prominent names such as The India Today Group, Zee News, and ACKO Insurance, across India and the United States.
The company’s AI-driven approach allows businesses to produce ready-to-publish, high-quality videos for social media, providing solutions for webinars, corporate films, news, and lifestyle content.