Amazon launched two new initiatives, ‘Creator University’ and ‘Creator Connect,’ aimed at capitalizing on the growing influencer economy.

Amazon Launches ‘Creator University’ & ‘Creator Connect’ With An Eye On Influencer Economy

Amazon the E-commerce platform has launched new Creator university and Creator connect to cator the growing demand of creators or the growing number of influencers in the country

They stated that ,  Creator University will offer video tutorials, articles, actionable insights, workshops and case studies to enable creators to sell their products on the marketplace. It will cater to both established and aspiring influencers.

“Through a curated selection of resources, the program provides participants with the foundational knowledge and practical strategies to cultivate a sustainable business on the Amazon marketplace,” the ecommerce platform said in a statement.

Creator Connect will conduct in-person events and workshops for creators and attract new creators to its flagship Amazon Creator Program. Under this, Amazon will also conduct interactive workshops (led by influencers) and will look to foster a community of creators ahead of its big-ticket sales events later this year.

creator connect is designed to foster connections, learning, and growth for creators within the ecosystem. These events are strategically timed around major sales and initiatives to achieve two goals: generate excitement for upcoming promotions and attract new creators to the Amazon Influencer Program,” the statement added.

Amazon is going to target two categories to boost sales and get new customer via this program . The categories are Fashion and Beauty products .This initiative by  amazon can help them to get ahead of their competitor.

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