Spice brand Zoff has secured Rs 40 crore ($4.8 million) in funding from JM Financial Private Equity through JM Financial India Growth Fund III. The company has also come in shark tank India and get the funding from Aman Gupta (co-founder Boat ).

The company says that new funds will be used to launch new products and expand the business into new segments such as ready-to-cook, condiments, cooking pastes & seasoning kits and strengthen its offline distribution network through general trade, modern trade channels and other retail outlets.

The spice brand is founded in 2018 by Akash and Ashish Agrawal, It competes with big player of segment MDH and Everest . Zoff says that it has created a robust online presence by focusing on quick commerce and empowered spices market in a short period of time, registering a profitable revenue over the years. The company is looking to penetrate deeper into the tier-II and tier-III cities.

Zoff specializes in high-quality spices. The brand offers a curated selection of spices, dry fruits, and whole food products. It focuses on providing high-quality ingredients that elevate consumer culinary creations’ taste and health benefits.

According to company , it has a fully automated manufacturing unit which utilizes cold grinding technology to preserve the flavor and aroma of raw spices. The brand claims that its multi-layered ziplock packaging ensures the spices remain fresh for an extended period.

 

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