D2C haircare brand Moxie Beauty has raised Rs 17.3 crore or $2.1 million in a new round led by Fireside Ventures. This round also saw participation from a group of angel investors, including Samir Singh (ex Unilever CMO Personal Care, Chair Unilever Asia), Arjun Purkayastha, Suhasini Sampath (founder, Yoga Bar), Navin Parwal and Sangeet Agrawal (founders, Mokobara).

The funds will be used towards product innovation and research, hiring talent, and expanding distribution channels.

Moxie Beauty makes salon-quality hair care products that are tailored for Indian hair textures. It is founded by Nikita Khanna and Anmol Ahlawat.

Besides essentials like shampoo and conditioner, it offers leave-in products and styling products that help tackle dryness and frizz.

 

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