A platform for beauty, wellness and health, Kindlife.in, has raised $8 million in its Series A round led by JB-Dooeun TK Fund & MIXI Global Investments, with participation from Kalaari Capital and some angel investors.
Before ,Kindlife had raised $2.5 million in seed funding from Kalaari Capital, Titan Capital, Java Capital, and others in November 2021.
The company said in a press release that this investment will help to build a strong connection between Korea, Japan, and India . Its community includes thousands of beauty creators who share recommendations and take a content-first approach, educating consumers on the latest K-beauty trends.
Founded by ShopClues co-founder Radhika Ghai, Vidit Jain, and Manasa Garemella, Kindlife uses proprietary AI technology to help Gen Z consumers discover personalised skincare and wellness routines and products. The platform also provides exclusive and priority access to popular and trending global beauty brands, including Korean and Japanese brands.
Capitalising on the surging popularity of K-beauty, fueled by the Hallyu wave, Company aims to cater to India’s rapidly growing K-beauty market. In the ongoing calendar year, the firm plans to launch over 20 Korean and Japanese beauty brands on its platform.