AI driven personalisation platform Fibr has secured $1.8 million in a funding round led by Accel along with participation from 2am VC and CRED founder Kunal Shah. The company had earlier raised $2 million in a seed round from its existing investor and others back in February 2023.

The new funding will be used enhance its AI personalisation platform, expanding its customer base, and hiring talent including engineers, product marketers and sales and go-to-market (GTM) experts, Company stated this in a press release.

Co-founded in 2023 by Ankur Goyal and Pritam Roy, It helps marketers reduce customer acquisition cost (CAC) and improve conversion rates. Its flagship offering ‘Pilot’ helps brands create personalized landing pages for ads, emails, and SMSes.

It caters to lead generation clients in sectors such as insurance, broadband, home improvement, and consumer services. It is currently targeting markets in the US, Canada, and India, and aims to foray into the European market also.

Fibr claims that it is developing the beta version of its second product called Blocks which will help marketers to scale their content across formats, such as converting a high-performing Facebook ad into a blog, Google ad, or social media post.

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