Beaute Secrets, a beauty tools brand founded by Harnika Aneja in 2010, has secured Rs 1.6 crore in funding from cash flow financing platform Velocity. The investment will be used to expand the brand’s operations on quick commerce platforms and introduce new products to its growing lineup.

Beaute Secrets focuses on providing high-quality, affordable beauty tools that help enhance natural beauty without relying on heavy makeup. Their product range includes manicure and pedicure kits, tweezers, cuticle trimmers, foot scrubbers, hair brushes, and scissors, catering to a wide range of customer needs. The brand has recently added bath and hair removal products and collaborates with experienced manufacturers to maintain product quality.

With plans to enter premium retail outlets in major Indian cities, Beaute Secrets is poised to capitalize on the growing beauty and personal care market, which is projected to generate $31.56 billion in revenue by 2024 with a 2.76% annual growth rate (CAGR 2024-2029). The brand claims to have served over 4 million customers across India and achieved a 3x growth rate.

Velocity, known for backing direct-to-consumer (D2C) brands like Koskii, Power Gummies, and Bewakoof, has once again supported a growing brand with its investment in Beaute Secrets.

 

visit: gamicaltech.com Beaute Secrets.