AI powered beauty and personal care brand Honestly has raised Rs 3.2 crore in its pre-seed round led by Better Capital along with participation from Kunal Shah-led QED Innovations, and senior leaders from Flipkart, Polygon and Cred.

The funds will be used for the initial product launch and to achieve early signs of product-market fit.

Founded by Karishma Rathaur, Honestly will enable peer-to-peer connections for exchanging product reviews.

The revenue model will focus on business-to-business (B2B), allowing other brands to use the platform’s APIs and integrate widgets into their product pages. The firm plans to reach 1 million users in India in the next few years.

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